Built as part of your integrated marketing system — not a separate island.

Social is where strategy, content, data and speed meet. At Screens.agency we don’t “post for engagement.” We design a working performance architecture where social formats, video storytelling, paid support, and platform behaviours all pull toward one commercial goal.
Everything starts from strategy: 3C model, Benefits Ladder, Digital Strategy Framework. This foundation lets us build social media that isn’t random — it’s engineered.

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Video-first social

Reels and TikTok reshaped attention, UI, algorithms, even B2B expectations.
We treat them as core sales and brand tools, not “viral attempts”.

We plan and produce short-form video built on:

• clear product value, not empty aesthetics,
• recognisable brand codes,
• hooks crafted for attention curves,
• storytelling designed for retention and shareability.

We’ve seen this work repeatedly — from 20k-organic reels for local brands to full funnel growth systems for national ones. The formula is simple: strong creative idea + human presence + clarity + speed beats polished but empty content.

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Platform formats as operating tools

Each platform pushes formats that change behaviour. We use them intentionally:

• Reels for reach and fast discovery,
• Stories as your “live storefront”—daily sales, education, micro-narratives,
• Carousels for structured explanation and product value,
• TikTok-native content for cultural fit and algorithmic traction.

We explore new formats early, test fast, and adopt what actually moves the metrics that matter.

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Content built for meaning, not noise

Most brands drown in inconsistency. We build systems:
visual templates, tone rules, storytelling logic, content calendars, category cues, brand cues.
This keeps everything recognisable even when formats, trends or algorithms shift.

Our mix covers three functional roles:

• Product Content — value shown clearly and fast.
• Brand Content — identity, emotion, positioning.
• Engagement Content — conversation, personality, and community.

We balance the three based on your growth priorities, market stage and audience behaviour.

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Community and real presence

Social is two-way. We manage comments, messages, reactions and sentiment with fast, human communication.We turn recurring questions or objections into content.Authenticity wins — AI proves it. People connect with people, not perfect production.

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Social media shaped around your brand

Different brands need different mixes: more education, more human presence, more product clarity, more TikTok-native humour, or more editorial calm.
We design a social system built specifically for your brand and market — format by format, asset by asset, backed by strategy and consistent execution.

If you want social that actually works — structurally, creatively and commercially — we build it and keep it running every day.

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