Background:
Growton approached Screens at a moment when their business had strong expertise, clear operational value, and a highly practical approach to sales – but needed a sharper market expression. The challenge was not only to communicate what Growton does, but to reposition the company away from the crowded category of “sales consultancy” and towards a clearer, more ownable role: a sales implementation company that helps businesses turn sales into a predictable, working system.
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Insight:
Most B2B companies do not struggle because they lack another consultant, presentation, or theoretical framework. They struggle because brand, marketing, sales, recruitment, and implementation often operate in separate silos. Growton’s real strength was its ability to connect these areas around one practical goal: building sales that actually works in the client’s company. Our task was to translate that truth into a complete brand marketing and lead-generation system.
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Idea:
We built an integrated BRAND + SALES platform for Growton – combining brand building with performance marketing, and putting communication between marketing and sales at the heart of the system.

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https://growton.pl

https://growton.pl/zrekrutuj-handlowca

https://growton.pl/dotacja-na-wdrozenie-sprzedazy

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Together, we created a shared customer insight centre: a strategic base for understanding decision-makers, sales pains, recruitment needs, buying intent, and category tensions. This became the foundation for sharper positioning, stronger messaging, and more effective B2B campaigns.

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Across social media, website, print, paid campaigns, lead-generation funnels, and sales materials, we helped Growton speak with one clear voice: not as a consultancy selling advice, but as an implementation partner delivering action, structure, tools, and measurable change.

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The work combined strategic clarity with creative fire – refreshing the category language and creating a new pace for Growton as a modern sales implementation company.
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Impact:
- Stronger positioning around sales implementation, not sales consulting
- More coherent communication between brand, marketing, and sales
- A complete digital and performance system for B2B lead generation
- Omnichannel campaign architecture across social, website, paid media, and print
- Clearer offer architecture for services such as sales implementation, recruitment, and sales diagnostics
- A sharper market presence built around action, implementation, and measurable business outcomes
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Involved Media Touchpoints:
Social Media, Website - marketing hub, Google Ads, Meta Ads, LinkedIn Ads - Paid Media, Lead Generation Campaigns, Print, Sales Materials, Landing Pages, Analytics, CRM-Oriented Conversion Flows
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Integrated Marketing Platform:
Strategy, Creative Direction, Brand & Communications Planning, B2B Campaign Architecture, Performance Marketing, Lead Generation, Website, UX & UI, Social Media, Print, Online Analytics, Sales & Marketing Alignment, Customer Insight Centre, Offer Architecture, Conversion Copywriting, Landing Page Systems

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