https://www.lubiefestival.com/
Lubię Festival is a new cultural initiative dedicated to celebrating art, curiosity and the joy of creative exploration. Designed as a multi-layered event combining workshops, performances, exhibitions and encounters with inspiring voices, the festival needed a digital home that could capture its spirit from day one.
As a young brand entering a competitive cultural landscape, Lubię Festival required a website that would do more than present information — it had to create the first emotional impression and help the festival establish its own recognisable identity.
Insight:
Festivals today are experienced long before the audience arrives at the venue. The website often acts as the first touchpoint, the first mood, the first story.
Yet most cultural event sites tend to follow the same pattern: functional, but formulaic; informative, but rarely inspiring.
For a festival built on emotions, expression and artistic energy, we needed a digital space that would feel alive — not just organised.
Idea:
We created a visual-first, emotion-led website that reflects the festival’s DNA through colour, rhythm and movement.
The design approach focused on three principles:
- Immersion – bold visuals and expressive layouts that immediately pull the user into the festival’s atmosphere.
- Clarity – intuitive navigation, clean information architecture and clear pathways to programme details, tickets and updates.
- Identity building – a digital language that strengthens the festival’s brand presence and distinguishes it from other cultural events.
The site was crafted to evolve and scale: new editions, new partners and new content formats can be added seamlessly, preserving both aesthetics and usability.
Impact:
By combining expressive design with strategic clarity, the site has:It is now the festival’s most important storytelling space — open, inviting and ready to grow with the brand.
- strengthened the early recognition of Lubię Festival,
- supported ticket sales and partner communication,
- created a consistent brand experience across digital touchpoints,
- set a strong foundation for future editions of the event.
Expert Team:
The project was led by SCREENS.agency, with Krzysztof Jagieło overseeing strategy and design.
Working closely with the festival team, we translated their artistic vision into a digital expression capable of carrying both the practical and emotional weight of the event.
We’re proud to support a cultural initiative built on curiosity, creativity and the love of art — and we’re excited to see how Lubię Festival evolves in the years ahead.
