Background:
Pilango approached Screens with complete openness to explore how marketing could meaningfully support their business ambitions. At that stage, those ambitions weren’t yet clearly defined. Kornelia’s optimistic and collaborative approach opened the door to bold decisions and meticulous work, during which the business, marketing, and digital marketing goals were clarified and aligned.
Insight:
Pilango had strong, authentic truths at its core — the founder’s dedication to classical Pilates, traditional equipment, and a distinctive industrial interior. Our task was to transform these truths into a vehicle for growth — one that would position the brand precisely where the market had room to expand.
Idea:
We built a house of brands approach, amplifying Pilango’s classic, New York–inspired identity. This direction was translated into every communication channel — resulting in full, and more importantly, effective integration across content, video, website, brand architecture, analytics, user experience, and even client experience.
Working closely with the studio’s founder in a fully consultative mode, we made a series of bold, long-term strategic decisions — the kind that continue to pay off — while simultaneously driving strong short-term sales results.
Impact:
- Significant growth in sales, client retention and client aquisition
- Significant growth in local and whole country brand awareness in two years of consistent marketing
- Being in the top most recognized pilates studios in Poland
Involved Media Touchpoints:
Social Media, Website, Print, Products and e-commerce platform
Integrated Marketing Platform:
Strategy, Creative Direction, Brand & Communications Planning, Personal Brand Development, Design, UX & UI, Online Analytics, House of Brands (Pilango, Mulak Pilates School, Pilates Escape, Contrology Pilates Conference)
