Background:
Seedsbot came to Screens with a strong IoT solution for agriculture, but the product needed a clearer market expression – one that would translate technical value into a simple, useful promise for farm operators. The challenge was to make the service understandable, memorable, and commercially sharp for a very specific audience: poultry farm owners and operators who manage feed, silos, costs, and operational risk every day.
Insight:
In poultry farming, feed is not just another resource. It is one of the biggest operational costs and one of the easiest areas to lose control over through inaccurate measurements, waste, logistics issues, or lack of real-time visibility.
The real business tension was simple: when you do not control feed, you do not fully control the farm’s economics.
Idea:
We created the name PASZOKONTROLA – a direct, practical, category-relevant name built around the core operational challenge: being in control of feed. The name helped move the product from “IoT device for agriculture” into a clearer service proposition: a system that gives farmers visibility, control, and better decision-making around silo and feed management.
https://paszokontrola.seedsbot.com
This positioning was then translated into a complete performance platform. We developed social media posts in ad-ready formats, built the communication logic for paid campaigns, and created a dedicated landing page designed to convert cold traffic into leads.
A key part of the landing page was an interactive calculator, allowing farm owners to estimate the scale of potential feed-related losses and understand the economic value of better control. This turned the page from a simple product presentation into a practical business tool.
Impact:
- Creation of the PASZOKONTROLA name and service positioning
- Clearer communication of a technical IoT product for the agriculture market
- Ad-ready social media content prepared for performance campaigns
- Performance marketing architecture for lead generation
- Dedicated landing page with conversion-focused UX and calculator
- Lead generation system delivered for Seedsbot’s agriculture offer
Involved Media Touchpoints:
Naming, Social Media, Paid Ads, Landing Page, Performance Campaigns, Lead Generation Funnel, Calculator, UX & UI
Integrated Marketing Platform:
Strategy, Naming, Creative Direction, B2B/B2F Communications Planning, Performance Marketing, Campaign Architecture, Conversion Copywriting, Landing Page UX & UI, Lead Generation, Social Ads, Offer Positioning, Calculator-Based Conversion Flow
