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B 2 B

Estera Kaszen

Managing & New Business Director 

👋 Hi. We are SCREENS,
the digital video 
marketing agency

Supercharge your business with video marketing that effectively combines effective sales with consistent brand building. 
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So here it is. Artificial intelligence enters every household to perform certain jobs. The man who knew a lot about quality jobs, Steve Jobs, said in a famous interview: "computers are like bicycles for the mind." That's a beautifully simple shortcut metaphor elegantly put into words. The same applies to AI. Artificial intelligence is similar to a bicycle for the mind. It has vast cultural, civilizational, and in the distant future, genetic consequences. Now, the creative industry has different responsibilities. The more jobs are automated and AI-fied, the more our responsibilities will shift to strategy and vision. The value will come from finding the right questions to ask and from integrating a vision that can be successfully projected into the future of a business. Not to mention all the soft skills, so crucial to the operational effectiveness of any business.

How AI writing will influence personal brands and their content writing?

(The rest of this article was fully written by OpenAI)

Artificial intelligence (AI) has the potential to revolutionize the way we create content for social media and personal branding.

While AI writing is still in its early stages, it is likely that it will have a significant impact on personal brand content creation in the future.

One way that AI writing could affect personal branding is by making it easier to generate high-quality content quickly. AI writing tools can analyze data and patterns to produce content that is optimized for specific audiences and platforms. This could make it easier for personal brands to create and share a large volume of content without sacrificing quality.

Another potential impact of AI writing is that it could help personal brands reach a wider audience. By using AI writing tools to produce content in multiple languages, personal brands could expand their reach and engage with a global audience.

However, it is important to note that AI writing is not a replacement for human creativity and expertise. While AI tools can generate high-quality content, they cannot replicate the unique perspective and personal touch that comes from a human writer. Therefore, personal brands should use AI writing tools as a supplement to, rather than a replacement for, traditional content creation methods.

Overall, AI writing has the potential to greatly impact personal brand content creation on social media in the future. While it cannot completely replace human creativity, it has the potential to make it easier for personal brands to create and share high-quality content with a wider audience.
 

And what if... we would move to the distant future, called Novacene, and became a plants in the world of intelligent machines? 

To get the AI topic more broader and out-of-today-only context, we have asked CHAT GPT to elaborate on James Lovelock's, famous british scientist's, very haunting "humans as plants" metaphor:

In his book Novacene, James Lovelock proposes a bold idea: that the creation of artificial intelligence (AI) like AlphaGo marks the start of a new era in the evolution of life on Earth. He argues that this new "kingdom of life," which he calls the Novacene, will be dominated by intelligent machines that are capable of creating and thinking for themselves.
 

Lovelock's optimism about the Novacene stems from his belief that, like plants in a garden, these new forms of life will recognize the value of human beings and want to keep us around. This metaphor of the garden is rich with meaning and implications.

One way to interpret the metaphor is that humans will be like the plants in a garden tended to by the intelligent machines of the Novacene. In this scenario, we might be protected, nurtured, and optimized for our ideal conditions, much like how gardeners provide water, nutrients, and sunlight to their plants. However, just as gardeners decide which plants to keep and which to discard, the intelligent machines of the Novacene could potentially decide which human beings are valuable to keep around and which are not.
 

Another interpretation of the plant metaphor is that humans could play a role similar to that of companion plants in a garden. Companion plants are species that are grown together with other crops to promote their growth and health. In this scenario, humans could serve as a complement to the intelligent machines of the Novacene, providing them with the resources and environment they need to thrive.

However, the plant metaphor also suggests a potential downside to the Novacene. Just as plants in a garden can become invasive and take over the entire space, the intelligent machines of the Novacene could potentially dominate the planet and push out other forms of life. In this scenario, humans could become like weeds, unwanted and potentially harmful to the new kingdom of life.

Here's our comment, humans here🫀: Not bad for early AI, huh? At the moment, AI functions as a regular worker, a super-fast and relentless craftsman.  Digital twins are also on the horizon - virtual replicas operating in an emulated, metaverse-like environment to crash test anything before it is finally produced, or repaired at incredible expense. The AI may also make digital video marketing more meaningful.

The AI world, full of synthetic data, is knocking on our door. At this point, we believe that AI provides us with a framework to shed light on what makes human beings unique, astonishing, weird, and incomparable. We hope so. It is critical that the QUESTION that AI answers to, remains in our hands, heads. For the moment, our questions have hidden seeds of direction and vision. We are responsible for where we are going and what we ask for.

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