Learning on video and social

B2B marketing

B2C marketing

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Model of Digital Video Marketing updated for upcoming essential changes in 2023 with an accent on VIDEO feeding all the platforms as well as B2C and B2B marketing

Also you can increase your sales by using such new impressive apps like Vidyard. The business to business marketing is in a renaissance state too. Finally!

 

AI is illuminating the importance of authenticity in human beauty. What has been proved since years - the magnetic element in social media are personalities, not video quality. The others, in which we reflect and try to understand ourselves. Technology backs the ease of use of video formats, their high resolutions but this is not the critical currency. We are simply curious of other humans. In the next year, we can expect a surge in digital video marketing. While the rise of AI technology may offer convenience and efficiency, it cannot replace the genuine human connection we form through real, filmed interactions in both personal and professional relationships.

70%

Video shorts and their variants have so much power

96%

of people have watched a video explainer to learn more about bought product or service (Wyzlow)

Bought from a brand after seeing it on YouTube (Google)

Article and examples

DIGITAL VIDEO MARKETING

@united_kravmaga_wroclaw 💥 Już za 6 dni startujemy z treningami INTRO nowych grup początkujących dla dorosłych! 💥(Więcej informacji znajdziesz na naszym instagramie @united_kravmaga_wroclaw) #kravmaga #martialarts #training #sztukiwalki #samoobrona #wroclaw ♬ original sound - United Krav Maga Wrocław

Video for famous martial arts centre United Krav Maga.

Tik Tok video for our social project Kombuczara, 
promoting miraculous fermented tea - Kombucha.

Tik Tok video for one of our clients - polish rally driver, FIA Rally Star - Tomasz Poznański.

Tomek's pre-season training and preparations for winter rally, opening rally year have started with fire on the pistons!

+ 48 517 702 506

Why Tik Tok surpasses Instagram

+ 48 517 702 506

estera@screens.agency

You agree that you have read SCREENS’ Privacy Policy and wish to give your consent to SCREENS for processing of your personal data. You are aware that you can withdraw your consent at any time by contacting SCREENS.

estera@screens.agency

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Let's fuel your business with long lasting video impressions. Let's talk now.

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You agree that you have read SCREENS’ Privacy Policy and wish to give your consent to SCREENS for processing of your personal data. You are aware that you can withdraw your consent at any time by contacting SCREENS.

video driven account based marketing for any company ready to scale

+ 48 517 702 506

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Let us fuel your communication with long lasting video impressions

To grasp the broader perspective on upcoming changes it is important to improve your marketing and digital advertising by understanding your:

  • brand's performance,
  • keeping up with privacy changes and trends,
  • learning video advertising basics,
  • adapting to changes in ad targeting,
  • and planning for the future of advertising tech.

 

But to focus on the video topic, proof on the growing importance of video, backed by apparent changes in internet technology, is just massive.
As world reknowned Gartner marketing research Institute states "
Top-Performing Brands Focus Resources on Video Ads to Capture a Greater Share of Target Audiences". This is the last moment to get on the train, ignoring it would cost too much

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In 2023, we can expect to see Reels playing an even bigger role in the world of video marketing. From behind-the-scenes glimpses of the company's operations to fun, interactive challenges, Reels will provide endless possibilities for businesses to showcase their personality and connect with their customers on a deeper level.

In the age of social media, video marketing refreshed the mediascape as a crucial tool for businesses. Video connects and excites with products and services. And with the rise of Reels, a new feature on Instagram that allows users to create and share short, catchy videos set to music, companies now have even more opportunities to showcase their brand and reach new audiences.

 

 

On TikTok overtaking Instagram, for more read our article that analyses this subject under crucial angles: demography, traction-generating UI, UX, algorithms and machine learning, cognitive load, social theories, and others.

📱TikTok & Reels are now the forefront of rising digital video marketing wave.

If you're a business owner looking to stay ahead of the curve in the world of video marketing, now is the time to start exploring the potential of Reels, after Tik Toks became industry standard influencing even B2B marketing. With a little bit of our creativity and a lot of quality technical work, we can use this platform to take your brand to new heights and to activate existing or reach for an even wider audience.

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