"The cistern: contains. The fountain: overflows."
Article and case studies
KNOW HOW TO GROW
16 January 2024
By following these steps, sellers can effectively avoid the pitfalls of price degradation and proprietary sales focus, leading to more successful and value-driven sales conversations with consumer profitability in mind.
09 January 2024
For content creators and marketers, ensuring the success of their content is of the highest importance. The quest for creating content that resonates and goes viral is an ongoing challenge.
08 July 2023
Introduction to authenticity-vulnerability link
Rise of the new hierarchies
Benefits of possible rise of the hierarchy of authenticity
The new authenticity in business after the rise of AI
Introduction to
23 May 2023
The key idea in this article is that AI cannot replicate or somehow appear the artist's compassionate tenderness towards humanity, artist's care for the core of the human experience.
Will
14 May 2023
In this article you will learn about:
Key ideas to go
How to bet a big marketing budget on rising trend with minimalizing risk of losses?
How to validate rising
06 May 2023
Here you will learn:
Tips for better shoppertainment journey
Data insights on future of commerce
Deeper dive into what actually is shoppertainment
In recent years, the digital consumer journey has
03 May 2023
Here you will learn:
What are essential blocks of establishing new brand: ideology, myth, culture codes, also archetype, and how to arrange them
Get introduction with familiar cases of Apple
12 April 2023
Top image source: Arcquitectura Viva
Baked into the core of their thinking
While ruthlessness can sometimes have negative connotations, it can also be a powerful tool for achieving success in
08 April 2023
Our original thesis here is that sales happen in peculiar space "between" Value Proposition and Perceived Value.
In this article, we embark on a journey to unravel the intricacies of
06 April 2023
Employees need to and want to feel connected to the business they work for. Now more than ever before. Could personalized communication at work contribute to business effectiveness? We are
02 April 2023
The algorithms, UI and changing demography
TikTok's explosive success is a modern-day marvel, reaching a staggering 1 billion users worldwide in record time. Its double growth rate leaves traditional competitors
31 March 2023
The idea that individual vices can be transformed into common wealth through the existence of markets is explored in the works of Matt Ridley and Tomas Sedlacek. In his book
15 March 2023
(Illustration source: Internet, Illustration author: Martiszu)
Get some fame
In markets big fame is no accident. If you will look closer on what Lady Gaga, Madonna, Adidas, Burger King, Patagonia
09 March 2023
User Experience (UX), or UXytocin, to make it shorter, design plays a critical role in creating satisfying and memorable experiences for users.
Designers often focus on creating intuitive and easy-to-use
18 February 2023
The concept of "when ideas have sex" is a powerful framework for understanding how ideas evolve and spread over time. This idea, popularized by author Matt Ridley in his fascinating
14 February 2023
General human science
Matt Ridley - "Genome", "Rational Optimist", "How innovation works"
Robert Greene - "Power", "Seduction", "War", "Mastery"
Naval Ravikant - "Almanack of Naval Ravikant"
Noah Yuval Harari -
27 December 2022
Kombuczara (read "komboochara")
Kombucha is a "miracle drink" for gut, that's why we have created "Kombuczara" - our social media project directed to raise awareness of importance of drinking kombucha.
24 December 2022
So here it is. Artificial intelligence enters every household to perform certain jobs. The man who knew a lot about quality jobs, Steve Jobs, said in a famous interview: "computers
22 December 2022
From this article you will learn:
What exactly is ABM and where it is heading
What really works and what is worth repeating in ABM
Tips for great video Account
21 December 2022
In this short article, we address several growing and important developments in social media:
Amazing correlations between rise of AI and rise of digital video marketing
Social video - how
14 December 2022
Tesla Roadster floating in space
A rare view - car floating in space and looking like a bullet fired, but with what grace, lightness, unpretentiousness in an action that could
01 December 2022
The text was one of the articles published in "New Marketing," written by our creative strategist - Krzysztof Jagieło - Innovation (formerly Media Trends Festival) committee member, as a part
Progressive Marketing
Insights Into The Digital Age
Here we keep you up-to-date on hidden insights and provocative questions about what is relevant and useful in marketing. More broadly, we research major cultural shifts that will affect us in the years to come.
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