"The cistern: contains. The fountain: overflows."
Article and case studies
KNOW HOW TO GROW
08 July 2023
Introduction to authenticity-vulnerability link
Rise of the new hierarchies
Benefits of possible rise of the hierarchy of authenticity
The new authenticity in business after the rise of AI
Introduction to
23 May 2023
The key idea in this article is that AI cannot replicate or somehow appear the artist's compassionate tenderness towards humanity, artist's care for the core of the human experience.
Will
31 March 2023
The idea that individual vices can be transformed into common wealth through the existence of markets is explored in the works of Matt Ridley and Tomas Sedlacek. In his book
18 February 2023
The concept of "when ideas have sex" is a powerful framework for understanding how ideas evolve and spread over time. This idea, popularized by author Matt Ridley in his fascinating
14 February 2023
General human science
Matt Ridley - "Genome", "Rational Optimist", "How innovation works"
Robert Greene - "Power", "Seduction", "War", "Mastery"
Naval Ravikant - "Almanack of Naval Ravikant"
Noah Yuval Harari -
27 December 2022
Kombuczara (read "komboochara")
Kombucha is a "miracle drink" for gut, that's why we have created "Kombuczara" - our social media project directed to raise awareness of importance of drinking kombucha.
01 December 2022
The text was one of the articles published in "New Marketing," written by our creative strategist - Krzysztof Jagieło - Innovation (formerly Media Trends Festival) committee member, as a part
Insights on Culture
For The Digital Age
Here we keep you up-to-date on hidden insights and provocative questions about what is relevant and useful in marketing. More broadly, we research major cultural shifts that will affect us in the years to come.
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