Tomasz represents generation Z of rally drivers. During work on his brand identity we have noticed that visual culture have made apparent shift towards so called "modern vintage" (i.e. "Stranger things") and it would be really refreshing to enter the rally category with brand's look and feel that truly resonates with Z generation.
As Tomasz is a young sportsman, with apparent early success, the deliverables here are quite ambitious: sponsors, advertising contracts, biggest events. Goals set up that high is what motivates us and makes us feel like a part of this unique rally team.
Stay tuned for updates on his upcoming races and follow his brand on Instagram, Facebook, and TikTok to see him in action.
Article and case studies
PERSONAL BRANDS
Why kombucha
is good for you?
While building personal brands, we base our foundational steps on Jean-Noël Kapferer's Brand Identity Prism.
At SCREENS.agency, we are proud to have the opportunity to work with Pola Augustynowicz, one of Poland's most talented illustrators and a promising painter.
As the art market becomes increasingly digital, we are using our expertise in digital marketing and analytical tools to help guide Pola through this complex landscape and ensure her success.
With her first highly successful sale of paintings and illustrations to Nobel Prize winner Olga Tokarczuk, Pola is poised to make a splash in the art world. And with our support, she is embracing the latest technologies and innovative approaches to art marketing to take her career to new heights.
Follow Pola on Instagram to keep up with her beautiful work and stay tuned for her next moves in the serious art world. We have no doubt that she will continue to thrive and inspire others with her talent and vision.
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At SCREENS video marketing agency, our mission is to empower individuals and businesses to reach their full potential and authenticity.
Personal branding in the digital age can be a powerful tool for professionals and entrepreneurs looking to establish themselves as influential figures, experts or thought leaders in their field.
It is our goal to provide you with personalized, dynamic service when it comes to managing your personal brand.
In Poland, awareness of the importance of a healthy lifestyle is spreading and kombucha - the miraculous healthy fermented tea drink is gaining more and more popularity. That's why we as a SCREENS.agency have created Kombuczara - an influencer brand, to bring wonderful fermented tea to polish daily lives.
Kombuczara name was created using popular neo-words like “jesieniara”, “zodiakara” (very popular, colloquial names for people with nerd-like interests in some areas).
This original social influence and community project aimed at introducing the masses kombucha is a very serious theme to us. Kombucha have been researched as a very promising future supplement for diabetics. This tea is also proven to lower LDL cholesterol and triglycerides (!!!), so it sounds as truly powerful daily companion of many people around the world. It will not cure diabetes but it can play important role in preventing diabetes, and the forecast is rather dreary - there are many more people with insulin resistance to come.
By focusing on the Polish market, we are able to tap into the early majority group and maximize our efforts for the greatest impact. Limiting ourselves to the Polish market makes sound business sense - we know that kombucha in Poland, which is just coming out of the early adoption group (generalized c. a. 13% of population) and is moving towards the early majority group, will bring the greatest results in relation to the effort put in.
We are passionate about spreading the word about this amazing fermented tea and bringing it into the daily lives of Polish people. So, read the Kombuczara blog, join the community and contribute for this exciting movement. Follow us on Instagram and stay tuned for more.
Know more about progressing research on fascinating health benefits of Kombucha.
On november 2022, we have begun our collaboration with the talented FIA Rally Star european finalist, Tomasz Poznański. We are honored to have the trust of such an amazing rally driver.
Tomasz Poznański - the hope of Polish motorsports, is one of the greatest talents of Generation Z, is back in the game and is preparing to fight for rewards in a national scale. The SCREENS.agency's team experience working on Suzuki and Volvo brand marketing has proved transposable to the category of rally sports.
5 tips for better personal branding:
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Define your brand
Before you start building your personal brand on social media, it is important to have a clear understanding of your brand identity. This includes your values, mission, and the message you want to convey to your audience. Brand identity prism by Kapferer could be a nice beginning of this deep process.
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Create a consistent visual identity
Consistency is key when it comes to building a strong personal brand. This includes using the same profile picture, color scheme, and font across all of your social media channels. In general, especially in marketing, consistency is underrated and intensity is overrated.
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Share valuable, relevant content
To establish yourself as an expert in your field, it is important to share valuable, relevant content with your audience. This could include blog posts, articles, infographics, and other types of content that provide value to your followers. Don't forget the SEO things related to every piece.
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Engage with your audience
In personal branding engagement is key currency. Building a personal brand on social media is not just about sharing content, it is also about engaging with your audience and building relationships. Make sure to respond to comments, likes, and other interactions on your social media channels
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Network with other professionals
Connecting with other professionals and thought leaders in your industry can help you grow your personal brand and reach a wider audience. Consider reaching out to others on social media and connecting with them through LinkedIn.
By following these tips, you can effectively curate a strong personal brand on social media and establish yourself as an expert in your field.
The SCREENS.agency is a powerhouse of communication professionals, writers, photographers, social media experts, and video production experts, just to name a few. Being truly dedicated, we bring a diverse range of skills and expertise to the table to help our clients succeed.
Our methodologies are designed to help clients across a variety of industries, roles, and customer profiles.
We encourage clients to take time to clearly understand their existing brands as this is an essential first step in the process. Our ultimate goal is to build credibility, influence, and reputation for our clients, helping them to thrive in their professional and personal lives.
If you're about to elevate your personal brand, we could work with you on this specific areas:
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Personal brand strategy and positioning starting with personal brand audit
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Brand development style guide
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Copywriting, design, photo shooting
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Social media management
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Website design and development
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Teaching you to manage your website or professionally react in social media
Furthermore we can help your personal brand with:
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Press coverage & media relations
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Speaker outreach
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Podcast & documental series/talking heads videos production
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And much more!