At SCREENS.agency, we specialize in omni-channel marketing and harness the power of data-insights to drive real business growth for our clients. We focus on actionable metrics, rather than vanity metrics, to ensure that our campaigns positively impact revenue and address the needs of customers.

Through our use of digital video marketing and careful analysis of the marketplace and consumer behavior, we help clients like United Krav Maga achieve their business results, whether it be lead generation or increased brand awareness. We focus on both broad reach and creative, category-challenging content, exemplified by our video reel for United Krav Maga Wrocław that generated 20,000 organic views. 

So what is marketing all about nowadays? It's basically working with two crucial building blocks of any marketing effort.

Video Social Media

Integrated campaigns

Sales campaigns

Brand image campaigns

Czy twój SCOBY hotel ma 5 gwiazdek?

Jak zrobić
kombuchę
w domu?

Nudging

Designed: meaning + emotion

Memory 

Designing and  strenghtening memory structures. Moving designed associations from short term to long term memory of a future prospect.

Marketing is about small nudges towards final decisions. About small influences and incrementally changing the attitude of a future prospect.

An example of brand built by SCREENS is TODAY Body Workshop - an innovative one-stop shop for body care.

Benefits ladder is step by step process of understanding product/service features and then moving up, by choosing the functional benefit towards the consumer goal. While approaching new business, this, along with general 3C model, is foundation for our strategic thinking. Finally we move along to our authorized digital strategy framework, where we get into details like: digital marketing KPIs, insights, consumer journey, best strategic moves, innovative content and ads formats and many more.

How do we work with our clients? We focus on one major thing of highest importance: we set up online architecture for success of your business. Then we constantly improve this environment using customer feedback and data insights.

How?

The architecture for online success is build out of:

• 3C model

• Benefits ladder 

• Digital Strategy Framework

 
  Actionable Metrics

Finally we aim to make waves, to impact with: story-sharing, scrolly-telling, PR-ability on mind. If want to know more, let's move this topic forward in our conversation.

Short article and case studies

BRAND TO CONSUMER DIGITAL MARKETING

O U R   S E R V I C E S

Kombuchara is our social project combining inspiration, influence and knowledge centre. There is also an intense trends research and new medical research behind this project. The goal is simple: to push adoption of this amazing drink further along the graph depicting diffusion of innovation.

While approaching the branding, we have aimed to express very unique value proposition of TODAY Body Workshop - it is a one stop shop for innovative: fitness, body and facial care. The branding idea was to design a modern sign but in reference to some classic concepts: 

• Leonardo da Vinci's "Vitruvian man" - a holistic representation of motion potential in human body, placed in perfect circle, 
• stripes structure in logo is a reference to how muscles are structured, it also evokes associations with sporty aesthetics
• also we have combined T+Y from the "TODAY" word. Finally the sign is elegant and somehow fragile, that keeps his modern tone and makes place also for very women-oriented services of the TODAY Body Workshop. 

We were responsible for:

• brand strategy and digital strategy
• branding,
• website,
• and general business launch consultancy.

It has received very high recognition after the first year of operation, and clients have given it 5 stars. Due to the fact that innovative businesses require really thorough customer listening and understanding, we have faced many challenges in this project.

What can be done to make the brand easy to understand, the language simple, and the service seem familiar, despite the novel elements? "Today is a good day," was the answer. 

One thing is listening, understanding, feedback-looping - in short: to be customer-centric as much as possible. But there is also another, extremely significant perspective. To create credible brands that talk, influence and inspire. Brands that can truly be trusted by their customers and stakeholders. What for? As a values-driven company, we aim to improve our world. One of our favorite brands is Kombuczara (eng. Kombuchesse)

✨Experience proven power of our digital marketing magic

The most influential marketing agencies are omni-channel, with a strong digital marketing department and focus on data-insights. While it's clear that data-driven approaches are essential, many companies have found that relying solely on data analysis can fall short in delivering real revenue. This is where the distinction between actionable and vanity metrics becomes crucial. At SCREENS.agency, we are laser-focused on identifying and implementing actionable metrics that drive real business growth. All with trust and passion for using video along all the consumer journey.

Actionable versus vanity metrics split should help you answer questions such as:

• How are you impacting your revenue positively or negatively?

• What are the reasons why customers are choosing your business and what are their needs?

• How are you gaining or losing customers?

If you cannot answer these questions with convincing clarity, well... you better dig into this. If you're unsure of the impact your marketing efforts are having on revenue, customer acquisition, and retention, it's time to dive deep into data analysis and consumer behavior. After all, a clear understanding of these factors can mean the difference between success and failure for a business.

Back to top

Let's connect!

Ⓒ copyrights 2023 by Screens Agency.
All rights reserved.

video marketing agency

In Poland, awareness of the importance of a healthy lifestyle is spreading, so we created Kombuczara to bring wonderful fermented tea to polish daily lives. Limiting ourselves to the Polish market makes sound business sense - we know that kombucha in Poland, which is just coming out of the early adoption group (generalized c. a. 13% of population) and is moving towards the early majority group, will bring the greatest results in relation to the effort put in.

A great many business initiatives or startups fail, research says, due to improper timing. It turns out, looking at statistics, that for some reason it is not at all easy to hit the zeitgeist properly. Often projects are ahead of the wave, behind the wave, less often just right on the wave. We often ask ourselves this question: is this the right time for a particular project, idea, initiative for a particular brand? In the case of Kombuczara - our original community project aimed at introducing the masses to the miracle drink kombucha - we decided it was the right time to get into the kombucha game! Using popular neo-words like “jesieniara”, “zodiakara” (very popular, colloquial names for people with nerd-like interests in some areas) we have brought to live @kombuczara.

You can even use a nerd-name generator to create your own freaky, nerdy name for any project you dream about 😶‍🌫️

Reassuming, we are dedicated to effective, data-based, creative communications that works. We drive sales with extremely accurate brand image control. Why does this matter so much? It's simple. Today's information clutter is very dense and tactical sales activations must be placed in a long-term designed, precisely controlled brand image in proportion 40/60. Referring to the famous Binet and Field study, this is the most reliable approach to marketing communications today.

Know more about progressing research on fascinating health benefits of Kombucha. Make your own kombucha with our recipe here.