B 2 C

B 2 B

Estera Kaszen

Managing & New Business Director 

👋 Hi. We are SCREENS,
the digital video 
marketing agency

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Employees need to and want to feel connected to the business they work for. Now more than ever before. Could personalized communication at work contribute to business effectiveness? We are more than sure it can. It fosters connection to business, to each other, to customers world. It is a priceless yet underrated vehicle for better understanding and compassion.

Personalized communication:

• employee-to-employee,
• employer-to-employee,
• and employee-to-customer,

all can have a significant impact on feeling connected to business as well as on productivity.

Whatever is the context, personalization of communication happens in both sides:

- it is about self-expression of the "sender"

- it is also about understanding, empathizing, entertaining or engaging the "receiver"

Last data insights suggest that when communication is tailored to individuals' needs and preferences, it can lead to better engagement, collaboration, and overall job satisfaction.

One study found that personalized communication can help reduce turnover and increase employee satisfaction. This is because when employees feel valued and understood, they are more likely to be invested in their work and committed to their employer.

And for you to have better understanding - this is not personalized communication, it is a trendy, empty, over-talked, almost anonymous messaging that is close to "coffee service mobbing"... 😵‍💫

Image source: Internet

Ideos blog post "A Day In the Life of a Graphic Designer" shows exactly personalized communication at work.

Personalized communication among team members

Another study found that personalized communication can improve collaboration and productivity among team members. This is because when individuals feel that their communication needs are being met, they are more likely to feel comfortable sharing ideas and feedback, and more likely to feel that their contributions are valued. This can lead to better teamwork and more efficient problem-solving.

Here are examples of digital and analog tools that can enhance personalized communication among team members in both offline and online workspaces.

Apple Vision Pro, with its advanced technological features, can significantly enhance personalized communication in the workplace through a range of functions. 

Apple Vision Pro is a gateway to a more connected, efficient, and inclusive workplace, taking personalized communication at work to another level.

Apple Vision Pro stands as a technological wonder, promising to transform workplace communication into a more personalized and engaging experience. Imagine walking into a meeting and being greeted by a screen that not only recognizes you but also brings up relevant information to kickstart your interaction. This is where Apple Vision Pro shines with its advanced facial recognition, making every encounter in the office feel more tailored and connected.
 

But it's not just about recognizing faces. The integration of augmented reality takes presentations and training sessions to a whole new level of interactivity. Imagine pointing your device at a product prototype and watching it come alive with layers of digital information and insights. It's typical AR layer-over-product but now it will explode with tangible possibilities.
 

Language barriers in international teams? Apple Vision Pro effortlessly bridges these with real-time translation, ensuring that everyone's voice is heard and valued, no matter the language they speak. And let's not forget about inclusivity – features like voice recognition and text-to-speech are a boon for employees with disabilities, ensuring that everyone is part of the conversation.
 

In the heart of all this is data security and privacy, a cornerstone of Apple's ethos. With Apple Vision Pro, sensitive information stays protected, letting everyone communicate with peace of mind. And when all these features work in harmony with Apple's ecosystem, you get a streamlined, delightful communication experience at work.
 

So, Apple Vision Pro isn't just a tool; it's a gateway to a more connected, efficient, and inclusive workplace, where technology doesn't just aid communication but elevates it to new heights of personalization and engagement.

Online-to-offline, phygital experience of personalized communication.
 

Here is the space for innovation. Examples of such amazing connections can be seasonal, holiday gifts sent to clients. Imagine innovative ones like 3D-printed, unique snowflakes (offline-physical) based on a given client's social data (online-digital). Such 3D-printed physical snowflake is sent with classic mail. 

The choice of tools depends on the specific needs and preferences of your team, as well as the nature of the work being done. It's essential to consider factors such as accessibility, ease of use, and the level of personalization required for effective communication.

• Digital Sticky Notes: Imagine a digital app that allows team members to create virtual sticky notes on their devices. These digital sticky notes can be easily personalized with different colors, fonts, and sizes. Team members can write messages, leave reminders, or share ideas, and these digital sticky notes can be synced in real-time across all team members' devices, creating a visual and interactive way to communicate and collaborate.
   

• Haptic Feedback Devices: These devices combine physical touch and digital communication. Each team member can have a small wearable device that provides haptic feedback (vibrations, taps, or gentle pulses) triggered by digital notifications or messages from other team members. 
   

• Interactive Projection Mapping: In an offline workspace, imagine using projection mapping technology to create interactive displays. Team members can use touch or gesture-based interactions to trigger personalized messages or content on the projection. This can be used for sharing updates, celebrating milestones, or providing personalized feedback in a visually engaging manner.
   

• Smart Collaborative Whiteboards: These are physical whiteboards embedded with digital technology. Team members can use traditional whiteboard markers to write or draw on the surface, but the board also captures the content digitally. This way, the whiteboard can be synced with the team's digital collaboration tools, allowing for personalized annotations, comments, or updates to be shared instantly with remote team members in an online workspace.
   

• Augmented Reality (AR) Avatars: In an online workspace, team members can have personalized AR avatars that represent them during virtual meetings or discussions. These avatars can mimic real-time movements, expressions, and gestures, making communication more personal and engaging. The avatars can also display personalized information like status updates, skillsets, or availability, enhancing the online workspace experience.
   

• Smart Wearables for Offline Communication: smart wearable devices that team members can wear in an offline workspace. These devices can have built-in sensors or lights that indicate the team member's availability, mood, or specific communication preferences. For example, a team member can wear a smart wristband that changes color to show their availability for discussions or meetings, eliminating the need for constant interruptions or status inquiries.

Offline Workspace:

Digital Tools:

• Cloud services: like Google's G-Slide, Docs, Jamboard, also Miro, enable users to live co-creation sessions with comments, emojis, and fast feedback-looping. It is a great space for a better sense of community, effectiveness, and personalized communication.

• Email: While primarily a digital tool, it can also be used in offline environments when team members are not co-located. Emails allow for personalized and asynchronous communication, enabling team members to share information, discuss ideas, and provide feedback.

• Project Management Software: Offline project management tools like Monday, Click-Up or Trello can facilitate personalized communication by assigning tasks, sharing progress updates, and providing a platform for team members to collaborate and communicate on specific projects.

• Instant Messaging Apps: Offline instant messaging apps such as Slack or Microsoft Teams can enhance real-time communication among team members, allowing for personalized conversations, group chats, and file sharing.

Analog Tools:

• Whiteboards and Markers: These tools can be used during team meetings or brainstorming sessions in offline workspaces. They enable team members to visually communicate ideas, draw diagrams, and collaborate in real time.
   

• Sticky Notes, creative walls: Physical sticky notes can be used for personalized communication in an offline environment. Team members can write notes, reminders, or feedback and place them on a shared board or their colleagues' desks.

Online Workspace:

Digital Tools:

• Video Conferencing: Tools like Zoom, Google Meet, or Microsoft Teams enable face-to-face communication in online workspaces, allowing team members to see and hear each other (what is proven to enhance oxytocin creating a kind of UXytocin), enhancing personalized interaction during meetings or discussions.

• Collaboration Platforms: Online platforms such as Google Workspace (Docs, Sheets, Slides), Microsoft 365, or Notion provide a space for real-time collaboration and personalized communication, where team members can work on shared documents, leave comments, and track changes.

• Virtual Whiteboards: Online whiteboard tools like Miro or Mural allow team members to collaborate visually, similar to offline whiteboards. They can create diagrams, and mind maps, or draw together in real-time.

Analog Tools:
 

• Handwritten Notes: Team members can scan or take a picture of handwritten notes and share them digitally via email, messaging apps, or collaboration platforms. This adds a personal touch to the communication and can be useful for sharing ideas or feedback.

• Physical Mail: In some cases, physical mail can be used to enhance personalized communication among team members. Sending handwritten letters, thank-you notes, or small occasional gifts, can create a sense of connection and appreciation. 

Personalized communication with customers

In addition to improving employee engagement and collaboration, personalized communication can also have a positive impact on customer experience. This is because when customers feel that their needs are being understood and addressed, they are more likely to be satisfied with the products or services they receive. Companies can demonstrate that they value their needs and are willing to invest time and resources to meet them.

How to implement personalized communication at workplace?

One way that companies can implement personalized communication is by creating cool team avatars or other forms of innovative self-expression in digital platforms like Slack, Zoom or Teams. Other way is leveraging technology to tailor messages to individuals' needs and preferences. For example, email marketing software can be used to send personalized messages to customers based on their past purchases or browsing history.  Another idea is to create designed places of self-expression for employees besides only avatars, there is a lot of offline and online space to be creatively used! Similarly, project management tools can be used to assign tasks and communicate with team members based on their strengths and work preferences. 

It's not an exact example of personalized communication, but this shows how change in the area of self-expression is a mood improver in a very predictable and official work environment. It is amazing and relationship-nourishing to  experiment with personalized communication!

What are the results after creating better environment and delivering tools for personalized communication?

Data insights suggest that personalized communication can improve productivity at work by reducing turnover, improving collaboration, and increasing customer satisfaction.  By acknowledging individuals' unique needs and preferences, companies can foster a sense of investment and engagement among employees, and build stronger relationships with customers. To achieve these benefits, companies can leverage technology and other tools to tailor communication to individuals' needs and preferences, and invest in building a culture of personalized communication throughout their organization.

Of course by moving to far with this, the discipline can become too loose 🙃

How avatars used on Slack and similar platforms improve team bonds and productivity thanks to personalized communication at work?

Avatars have become a common feature on workplace communication platforms like Slack, and they can have a significant impact on team bonds and productivity. These avatars allow team members to personalize their profiles with i.e. AI generated images, icons that represent their individual identities, and they can foster a sense of belonging and collaboration within the team.

• Avatars can foster a sense of fun and creativity in the workplace. By allowing team members to express themselves through their avatars, communication becomes more personalized and engaging. This can lead to more positive interactions and a greater sense of camaraderie among team members. Additionally, playful and creative avatars can lighten the mood during challenging or stressful times, helping to maintain a positive team culture.

• In terms of productivity, avatars can help team members quickly identify who is responsible for particular tasks or projects. By associating avatars with individual team members, it becomes easier to keep track of who is contributing to different initiatives. This can also help streamline communication, as team members can quickly address questions or concerns to the appropriate person without having to search for their name or contact information.

• By providing a personal touch to communication, avatars can help team members feel more connected to each other, even when they are not physically in the same place.

If you would like to improve personalized communication at your workplace, or in your team, feel free to contact us on creating branded, AI-assisted, amazing avatars for your company (instead of simply boring photos! ;) 

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