B 2 C

B 2 B

Estera Kaszen

Managing & New Business Director 

👋 Hi. We are SCREENS,
the digital video 
marketing agency

Supercharge your business with video marketing that effectively combines effective sales with consistent brand building. 
We relentlessly use: fresh creativity, the latest trends with measured, reported marketing effectiveness and tangible business results.

Tesla Roadster floating in space

A rare view - car floating in space and looking like a bullet fired, but with what grace, lightness, unpretentiousness in an action that could flaunt pretension. A cosmic event to promote Tesla's roadster has maintained incredible lightness and flair in handling possibly the heaviest cannon in the history of advertising.

The car was sent into space while David Bowie's "Space Oddity" played (however inaudible in space). In some kind of hard-to-grasp post-postmodern vibe, scene looks like crazy tumblr montage.

It's hard to argue about where the line between art and advertising runs, and whether there is any today, in this event there was a fusion of the total dreams of humanity with product promotion. Fascinating tension to watch.

While the ad may have struck some as unconventional or even absurd, it's creativity and ability to capture attention in a crowded market is astonishing. The use of a cosmic event as a backdrop for the promotion of a car speaks to Tesla's reputation for pushing boundaries of marketing.

IMAGE SOURCE: https://media-cldnry.s-nbcnews.com/image/upload/t_fit-1240w,f_auto,q_auto:best/newscms/2018_06/2321826/180208-tesla-spacex-earth-se-413p.jpg

Johnnie Walker substituted by Jane Walker
 

The introduction of Jane Walker as a disruption in the spirits industry is a groundbreaking move that challenges the traditionally masculine connotations of the category. By replacing the iconic figure of a man in a bowler hat with a woman, the brand sends a powerful message of inclusivity and respect for women.

This campaign is particularly noteworthy due to the increasing prevalence of social causes being incorporated into branding and marketing strategies. While the transformation of a brand's logo is a common tactic, the choice to use this tactic in the spirits industry and to address a pressing social issue adds significant weight to the campaign.

It is no small feat to challenge the long-standing norms and expectations of an entire industry, but the decision to introduce Jane Walker demonstrates a commitment to promoting diversity and equality. This bold move is sure to have a lasting impact on the industry and beyond.

IMAGE SOURCE: https://images.summitmedia-digital.com/esquiremagph/images/2018/02/27/022618-janewalker1.jpg

Lacoste Endangered Species campaign

To stay on the topic of introducing a brand message at the level of trademark editing, Lacoste have launched brilliant "Lacoste - endangered species" campaign. The Johnny Walker logo is very recognizable, but it can hardly be said to be iconic, while for others the icon among the marks is the Lacoste crocodile. One of the most distinctive, best-established marks in the mass consciousness in the world.

In a limited edition series of T-shirts, given the treatment of replacing it with signs of endangered animal species. The beauty of the idea lies in discovering and harnessing the communicative power inherent in the Lacoste sign, and equipping it with the power to instill among it's young Z-gen audience the desire to change the world for the better.

IMAGE SOURCE: https://iucnsos.org/wp-content/uploads/2021/09/mod-saveourspecies-ace.gif

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