B 2 C

B 2 B

Estera Kaszen

Managing & New Business Director 

👋 Hi. We are SCREENS,
the digital video 
marketing agency

Supercharge your business with video marketing that effectively combines effective sales with consistent brand building. 
We relentlessly use: fresh creativity, the latest trends with measured, reported marketing effectiveness and tangible business results.

General human science

Matt Ridley - "Genome", "Rational Optimist", "How innovation works"

Robert Greene - "Power", "Seduction", "War", "Mastery"

Naval Ravikant - "Almanack of Naval Ravikant"

Noah Yuval Harari - "Sapiens", "Homo deus", "21 lessons for the 21st century"

Farnam Street - "The Great Mental Models"

Business

Sir Lawrence Freedman - "Strategy a history"

Jim Collins - “Good to great”, "Built to last"

Kerry Patterson - „Crucial conversations” 

Chris Voss - "Never split the difference"

Peter Thiel - "Zero to one"

Ed Catmull - "Creativity.inc"

Paul Arden - "It is not how good you are, it's how good you want to be"

Edith Penrose - "The Theory of the Growth of the Firm"

Rita Gunther McGrath - "Discovery Driven Growth"

Peter M. Senge - "The Fifth Discipline. The Art & Practice of Learning Organization"

Economy

Tomas Sedlacek - “Economics of Good and Evil”

Daniel Kahneman - "Thinking fast and slow"

Sean Parrish - blog https://fs.blog/ , podcast "The Knowledge Project"

Stanley Thomas J. - "Millionaire next door"

Ray Dalio - "Principles for Dealing with the Changing World Order"

Product design

Jamie Levy - "UX strategy"

Strategizer - "Value Proposition Design: How to Create Products and Services Customers Want" , "Business Model Canvas"

Nir Eyal - "Hooked: How to Build Habit-Forming Products"

Alex Bogusky - "Baked In: creating products and businesses that market themselves"

Productivity

Scott Belsky - "Making ideas happen"

Instagram  - "Go limitless" 

Yiddish proverbs - Yiddish Wit

German proverbs -  21 german productivity proverbs

James Clear - "Atomic Habits"

Society

Robert Axelrod - "Evolution of cooperation"

Will Durant - "Lessons of History"

Charles Saatchi - "Known Unknowns" , "Be the worst you can be"

Barbara Tuchman -  "The march of folly"

Niccolo Machiavelli - "Prince"

Robert Sapolski - "Behave"

Daron Acemoglu - "Why nations fail"

Marketing

Byron Sharp - "How brands grow"

Sir John Hegarty - "Hegarty on advertising"

Les Binet and Peter Field - "The Long and the Short of it: Balancing short and long-term marketing strategies"

Douglas Cameron and Douglas Holt - "Cultural strategy"

Patrick Renvoise - "Neuromarketing"

Seth Godin - "This is marketing"

Mark Jeffery - "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know"

And some online stuff:
 

1. The B2B Effectiveness Code by WARC, Cannes Lions International Festival of Creativity and The B2B Institute

2. The Crisis in Creative Effectiveness by Peter Field for the IPA (Institute of Practitioners in Advertising) 
3. Rethinking Brand for the Rise of Digital Commerce by WARC 
4. Marketing Effectiveness Lessons From The Last 50 Years by Mark Ritson for Effie Worldwide
5. Media In Focus: Marketing Effectiveness in the Digital Era by Les Binet and Peter Field
6. Scale-Up Brands: Strategies for Accelerating Growth by WARC

Persuasion

Robert Cialdini - “Influence”

Adam Grant - “Think again”

Arthur Schopenhauer - "Art of being right"

Many persuasion topics and schools - Changing Minds 

Money

Benjamin Graham - "Security analysis"

Stanley Thomas J. - „Millionaire next door” 

Morgan Housel - "Psychology of money"

Robert Kiyosaki - "Rich dad, poor dad"

Rabbi Daniel Lapin - "Business secrets from the Bible"

Peter D. Kaufman  - "The Wit and Wisdom of Charles T. Munger"

Natural science

Gadagkar - "Survival strategies in animal society"

Edward O. Wilson - "Sociobiology"

Lee Dugatkin - "Cheating monkeys and citizen bees"

Ramachandran - "Tell tale brain"

Literature

William Blake  - Proverbs of Hell "Marriage of Heaven and Hell"

Jorge Luis Borges - "Fictions", "Selected non-fictions"

Franz Kafka - "Short stories"

Barthes - "Mythologies", "Empire of the signs"

Gombrowicz - "Cosmos"

Milosz - "The Land of Urlo"

T. S. Eliot - "The complete poems & plays"

Cinema

Werner Herzog - "A guide for the perplexed"

Gilles Deleuze  - "Cinema 1: The Movement-Image", "Cinema 2: The Time-image"

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